The Journey

The Journey Written by Samson Loeb-Sandiford 

The Start 

Growing up I've always had a deep passion for seeing people happy and I never liked seeing kids my age struggling or anyone in general. It has always made me feel like some people do not get a chance at the amazing life they deserve .In June 2025 I saw many brands evolving and becoming more of an impact in my life. For the first time spending half of my morning putting together an outfit became a routine, and I love it. I have always enjoyed drawing and designing things even if they didn't turn out the way other people considered to be good. In my mind I knew one day someone would appreciate them. With both of these obsessions in mind I thought of creating a clothing brand that spreads good and happiness just by the name. After many of the failed names I came up with FOTG, Find Only The Good. 

The Concept

Good comes to those who give not to receive, those who help people in need when others don't see. There is good in everyone, as this world is full of beauty, and we should appreciate and spread more love. 

The Goal 

FOTG is spreading good every day. As of March 25th ten percent of all sales of FOTG will be going towards helping schools in Brooklyn, NY. This money will go towards supporting after school programs, building playgrounds, and many other things for creating a better place for these students. In the future FOTG will be changing fundraisers once we have helped out the last fundraiser enough. Our main goal is to help out as many causes as we can while spreading love through the art of clothing. 

The Logo

This creative logo I came up with after many other failed logos and ideas. I drew out many logos until I finally came up with this one, The outside shape represents an eye which highlights the FIND in Find Only The Good. it also represents a globe saying we only have one earth and there is so much good and love inside of it.The compass star in the middle represents a compass which again expresses Finding the good.